i don't think it's stereotyping at all, i think its more of what do you see the value in it? if you're a gamer, paying outrageous prices for specifications that don't seem worth it all can usually be a major turnoff to us high tech pc users, and yet despite the consistently lower end specs, it doesn't stop the entertainment industry from using macs as the most widely accepted form of editing photos & videos. part of this also has to come with the peace of mind that macs offer, not worrying about viruses or malware, and also having a backup utility built into mac, it makes it easier to store important files in the event they are lost. yes, windows has third party backup support, but its not 100% implemented into the OS or enforced. usually you have to pay for a pricey external hard drive & deal with some weird software to get your backup running. honestly, i would rather have a mac if it was affordable, but id rather spend 2 grand plus on a kick ass gaming desktop/laptop, not 2 grand on an aluminum computer that has specs from last year. also, it boils down to support, when something goes wrong with a mac, apple is generally really willing to help with the problem, whereas most OEM pc companies don't offer the same amazing level of support that apple does. so even though its more of an upfront cost than a pc, some may take into consideration the fact that if something goes wrong, they don't have to worry about much of a loss at downtime.