hmm ask yourself this same question. if you have to ask, then I have to ask as well what do you have to offer??? what is unique to YOU versus everyone else? do you like bacon while playing WOW for example, do you drink ice tea only when chatting in IRC etc. Yes sounds funny to point stuff out like that, but think about it, if you bring your own creative style to a forum , chatroom, tech blog , youtube channel this you are one in a million :D
be yourself. don't do what everyone else does. don't be like Chris! be YOU and YOU will be successful.