I've been blogging on Tumblr for a few months, but the downtime made me want to move to a new platform. After I switched over to Blogger, I realized that my blog didn't actually have a specific purpose. I just used Tumblr to share things I was interested in and post about any topic that popped into my head. While this may have been what I wanted to post, it probably wasn't what my readers were interested in. For example, if one day I posted a tech review and got a follower, he wouldn't be interested in the dog training tip I posted the next day. I don't see how this could be marketable.
What should I do? I'm not sure how I could pick a specific topic. I would probably choose a tech blog, but it's so hard to compete with the other blogs out there, especially when you aren't known well enough to get free review products.
I'm interested in photography, but I'm an amateur and I don't really think I'd be able to build a community around that. I want to get some type of feedback from my viewers.
I could make a blog about dog training, but I'm a bit uncomfortable with that because I'm studying to become a professional dog trainer. If people can learn what they want to learn by reading my blog, how could I make money in real life?
I'd like to keep my blog under my current domain which is mynamehere.com. What advice/tips can you offer?
Thanks in advance!
Answer by Deadpan110 · Dec 10, 2010 at 12:53 PM
Blogging in todays world has shifted somewhat.
There are the usual free blogging platforms that tailor for personal use, but most blogging web applications (I will call them applications) are more of a CMS (Content management system). Use your blogging platform of choice (I personally use WordPress for myself and clients), but find yourself a niche market.
For example, your own personal blog you could write about a tech review and dog training but as you realise, this is an unbalanced approach.
The solution is to use the niche market approach, have a few blogs designed specifically for each need... if someone wants to know about dog training, then make one blog 100% dedicated to it, the entire audience will be from people wanting that info.
The same goes for a tech review blog.
You could then add a 3rd blog - a personal one where you can post 'today I wrote about training a dog to jump through hoops - see the complete posting here'.
Niche marketing methods are more readable to people searching for specific topics.
Answer by zman · Dec 10, 2010 at 04:14 AM
Well i've never blogged or even used a social network but as someone who reads blogs constantly, I can tell you that I don't mind reading about things that don't normally interest me as long as it's written well and tells me something about the writer. Also note that chris blogs about a large variety of things and is still much liked. I wouldn't care about popularity either, I think it's better to have a smaller readership so you can interact with your fans more through commenting and responding to emails.
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