We all know that RIM is severely lagging behind in the race it once led by a mile. Apple and Android have taken over as the new big brothers of the mobile phone industry. Its share prices have fallen massively.
Of course, there are many business directions RIM could take - even to the extent of selling the entire company off.
But say they wanted to fight on. Say they wanted to make one last gamble in terms of producing a product line which stands a chance. How do you think they ought to go about doing it?
I personally feel that following in Apple's footsteps is no longer enough (not that they can keep up anyway). There must be elements that RIM must retain from the iPhone's success story and others it must creatively redefine. What do you reckon these elements are?
asked Jun 21 '11 at 09:58
Wow, your right! Apple knocked RIM off their BlackBerry with iOS 5 having iMessenger, similar to BlackBerry Messenger. That was the last line of defense for RIM. I suppose RIM could venture into Operating Systems? Though it's unlikely, maybe it'll be a hit. If that is out of the question, what about an email client? Cross platform, Linux, Windows and Mac OS X! RIM's BlackBerry is well known for the way they push email, and I've been using both phones, iPhone and BlackBerry. BlackBerry wins in the email client on the phone, hands down, no questions! Now that you mentioned it, RIM is really in trouble. They could, re-invent the BlackBerry, more apps, fluid operating system, fix known issues.
Any other suggestion guys?
answered Jun 21 '11 at 10:25