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To date 2D barcodes such as QR and Tag have been most effective on print. The challenge with using Tags in a digital environment is that scanning the Tag should lead to an experience that is unique to a mobile device- it wouldn't make sense to include a 2D code if it's more practical to click through using a desktop interface. Some ways 2D codes have been used in digital include unlocking new content if scanned, but I think there is room for innovation. Microsoft Tag has real time location and device ID recognition capabilities that can deliver a unique experience based on those two variables. If you couple that with the touch screen interface on many smartphones and mobile devices I think something really unique could be done. Thoughts? |
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A quick solution would be to hyperlink the @MicrosoftTAG, but that defeats the power behind the scan. *If every webcam was able to detect & scan/read @MicrosoftTAGs, then the power of @MicrosoftTAG could be accessible to smartphones, desktops, laptops, tablets, etc.* Bill Gates wanted big things for Surface ... "Every computer has a surface, and every surface should have a computer." @MicrosoftTAG is being used in "Kinectimals"!
I think that @MicrosoftTAG could be used for many things like Medical Alert Tags, License Plates, Sports & Fitness ... more. |
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http://lockergnome.net/questions/149194/bar-code-reader-for-pc my question kevin already answered it 2
I checked out that question, but I think that's something a little different. When a 2D code is scanned in magazines it usually leads to a video or a web page. If the code is on a web page or overlaid on an online video what should that experience be? Perhaps a promotion, couponing, or location of stores etc. if it's an advertisement. 2
maybe a touch screen app or an interactive video or ebook or similar |
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Wired posted this awesome story yesterday: http://www.wired.com/geekdad/2011/08/animated-tattoo-makes-great-use-of-qr-code/ I love the thought of it. |
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QR should be placed on every desktop web page. Why? So I can easily scan from my device and go to the corresponding mobile page without typing. QR codes are not just for ad campaigns or DM - they are mobile links and shortcuts. That's what we want as mobile consumers. (See my firm's site for example of this: www.pureoxygenmobile.com) |
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QR Codes don't just store text and URL's. You can also scan a QR code and dynamically generate a menu that can help you get more information on a product, troubleshoot the product, call customer support, find an expert, or share with your friends in your social media network. Check out this YouTube: http://www.youtube.com/watch?v=8cjZMg8TBO8 or this one: http://www.youtube.com/watch?v=J5ggzoKOZ50 or you can just visit http://www.aluc-it.com |
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2d or qr Bar codes are absolutely excellent when used on off line social media; but don't make a lot of sense added to a page that's already open. As is here: -advertising site--removed- Beermatman |
