Usually, I spend some of my time on e-commerce websites (we have leboncoin in France for instance) looking for the latest sales. I'm usually interested in technology products (smartphones, slates, computers, graphic cards) or furnitures (since I moved to a new city recently). Unfortunately, there are a lot of people who try to swindle the buyers. I'm sure you've already seen iPhones 3gs 64Gb sold at a very low price (250$ for instance). If you're into technology you're certainly aware that those are fakes (especially when it involves payment through Western Union). But imagine a non-aware guy who buys for the first time on the internet? So, we need to find solutions to this problem!
Imagine that you want to create a new e-commerce website, your only chance to survive is to propose a risk free ecosystem where you can tell your users that 99% of the sales there are OK!
How are you going to do it? Brainstorm!
I can give you few personal thoughts to start:
What are your thoughts?