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Klout changed its scoring algorithm and people seem more than a little disgruntled. Klout says "a majority of users will see their Scores stay the same or go up but some users will see a drop," but many heavy Twitter users seem to be seeing large drops in their scores. A few commenters on the Klout blog post argue this might be due to a new focus on Facebook use, but it's all speculation. What do you think? Are you happy with your score? Did it change? I never connected Facebook, myself, because I use that for personal interaction. Why measure my influence there? I'm struggling with the idea that anyone should be angry about a made up measurement being changed. A lot of people are complaining that the time and effort they put into Klout is lost, but isn't Klout just supposed to measure what you're doing independently of Klout? I might misunderstand. It seems to me that genuine influence is not gained by chasing a number. That said, many are arguing that their bosses and/or clients are going to lose faith. It's an interesting situation, that's for sure. Some are even comparing Klout's changes to the seemingly doomed Netflix PR nightmare from recent weeks. Yikes. |
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Christina, Good questions, and yes if I were to guess, they have gone from a system which highly weighted, if not 100% Twitter. To one that weights twitter and FB about equally. In my case, if I can overgeneralize my Twitter ranking of about 70 became about 50. This would infer that my FB ranking must have been around 30. Making my avg 50, make alot of sense. If this had been marketed correctly. I would instantly have new knowledge.. Ahh I see... Since my FB is for relaxing with friends, and Twitter is work, then I work harder than I play, makes sense this is not so bad after all... In a few weeks they will integrate Google+ so we will see a small adjustment again for that... but that's news for another day... This is all speculation on my part, but ... to me it appears it really is a the marketing blunder of the decade. They are speaking at their customer base not too it... Reading their press release felt like sitting in a board meeting, blah blah blah six sigman, following proper processes, clarity, open door policy, increase end user experience, should I go on? ....... Unless they have a brilliant market strategy that says, "there is no such thing as bad publicity" and they are gonna steal the headlines with bad publicity, to somehow turn around a save the show at the closing minutes of the game. I am afraid they have severely hurt their brand image, (not to mention peoples feelings) and as much as none of us want to admit we had become addicted, reliant and had trust in such a silly number. Many of us had, we have been burned, and will either walk away or adjust.... but never forget.. The good news is the industry as a whole will adjust either Klout will recover, the people will forgive and move on, or another tool will come in and take their place. That's whats so great about this industry, new tools come out so fast, and if good adopted just as quickly |
