How does Hulu calculate their ratings?

As far as I've heard, TV networks determine a show's ratings not just from the amount of people who watched it live, but also by its popularity in other places like Hulu or On Demand.

Just wondering if anyone knows how Hulu determines a show's ratings. Is it based on how many times a page is visited, or maybe how many times the show is actually watched all the way through? Do they take into account computers that watch a show multiple times?

I guess it's all about getting paid, so I'd guess the ratings are somewhat driven by how many times the ads in the shows are seen, but I wouldn't know.

Thanks

hulu tv show ratings

asked Apr 07 '12 at 20:46

sfrancis928
2.6k●33●44●80

One Answer:

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Based on how many watched and how much it is being talked about online.

answered Apr 08 '12 at 10:57

Jackster1337
8.5k●179●215●300

Oh, so like how many people post comments on Hulu? Or just online in general?

(Apr 09 '12 at 16:22) sfrancis928

On Hulu's site, FaceBook, Twitter and MySpace?

(Apr 09 '12 at 18:11) Jackster1337

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