If you were the CEO of Apple What Changes would you make OR What would You do?

I'd step down and let someone who knows what they're doing take charge :)

Discontinue the product numbering completely like they have with the new iPad. I would then listen to as many requests as possible and add them. Things such as a complete silence mode for the iPhone so that it won't make any noise at night with emails and charging.

I wouldn't singlehandedly change anything, because then I would just be a dictator. I would want to do anything to not put myself in a position of enormous power, because I might not make the best decisions then.

Now, the only real thing that I would propose to change is updating products (like the Mac Pro) more frequently.

Since Apple is gaining an unprecedented amount of money per year, I wouldn't want to risk losing it; if it ain't broke, don't fix it!

I would make Apple products opensource.

I'd make every Apple store donate their old systems to the poor, since they're not really old, they're not even outdated. They still work. By systems I mean iPods, iPhones, Macs, etc.

I would give a bigger discount for college students.

I mean really? How does $100 off a $2000 Mac make it more affordable.

Most likely blu-ray options.