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"Better" meaning people are more prone to read it. |
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Typically, when you want people to pay attention to your work, you should consider writing in a way that catches the readers' attention. For example, have you noticed how the media write their headlines? Try to get an idea from that. If you post a blog on the web, write in short paragraphs. It all depends on where you are posting your text. The one thing you should remember is to write cohesively. |
