Everywhere I go, you'd see the prices listed. $1 for a burger at McDonalds, $20 for a haircut, $50 for a cellphone plan, $100 for a reduced price phone, $150 for any type of touch-screen "iPod Touch-esque" device, and $250 for anything like an iPhone, a Nexus, etc.
Especially at $50 and $250, many companies here in the US entice you with these two prices. Is it that they know we usually have between $50-$250 usually to spend? I don't understand why they price things like this.
asked Jun 29 '12 at 12:26
DJ Scooby Doo
In the UK everything is 99p this 99p that.
Just to make people think that something is cheap.
Same thing over there.
answered Jun 29 '12 at 12:27
I thought $5 and $10 were the sweet spots, cheap and easy. At least on the streets and store fronts that's what I notice. Could be regionally relevant as metropolitan areas have higher cost of living.
If you are speaking about the numbers strictly, I find it even odder to see simple numericals that end in 0. Normally a business would prefer $99.99 over $100 because it's generally the same profit but it has an immediate psychological affect of being less than $100, which can be a positive reinforcement for customers to make a purchase.
answered Jun 29 '12 at 12:51
Wouldn't it seem weird to see something that costs $7? For some reason it sounds like a rip-off.
Physiologically thought, numbers like '0' and '8' are easy on your eyes. It's more pleasing to see numbers like that rather than a '7' or '4.' This can even make you decide on what to buy. For example, would you rather buy something that costs $147 or $150, $197 or $200(or $199)? Even thought a product can be payed for with a smaller amount, it's not always better.
And like Chris said in Google I/O, a gadget for $200 is "geek impulse." @Kris explained this.
answered Jun 29 '12 at 15:54