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I'm on Pandora, and I'm listening to Lights by Ellie Goulding and it's on Today's Hip Hop and Pop radio station and I'm wondering how I haven't heard of this song before. I mean this song is legit, you could blast it on your stereo. Then I look on iTunes to download it, and it says it's from 2010. I'm going crazy because this song is on every Top 40 station in America right now, on heavy rotation as it says on WhoSampled. I've also noticed it for songs made here too, I mean Hopsin's been around since 2007 and now he's getting attention everywhere because of his song Ill Mind of Hopsin 5. So I'm wondering why did it take so long for a song that was made basically 2-3 years ago to get hot here in America? I'd think everyone in England is sick of the song, lol.

asked Aug 22 '12 at 22:22

DJ%20Scooby%20Doo's gravatar image

DJ Scooby Doo

The few times I listen to the radio, usually while in a car, which is close to never, I always hear the same three songs being played, some song my Adele, Call my maybe, and I forget the third one which I tink was more popular last year, the stations keep spamming the same songs until most people can't stand listening to it again, again and again, o the good stuff probably sits in their que which consists of the same three stinking songs they keep spamming the airwaves with

(Aug 22 '12 at 23:21) pjob797 pjob797's gravatar image

Hmm. I mean this song hasn't even hit America until maybe June when it got hot for the summer. I was driving down Grand Concourse, and I changed the station and literally those songs were playing on the presets, lmao. Z100 and KTU was playing that at the same time, I was like damn.

(Aug 22 '12 at 23:32) DJ Scooby Doo DJ%20Scooby%20Doo's gravatar image

I know when a song gets hot, they put it on heavy rotation, like twice every hour or so. Sometimes I don't mind it, but when a song from 2010 is on heavy rotation on every Top 40 station, now that's when I get suspect.

(Aug 22 '12 at 23:34) DJ Scooby Doo DJ%20Scooby%20Doo's gravatar image

the biggest problem today with music and popularity is that not many really listen to radio no more, there is technically no such thing as top40 radio in the US any longer that format died out in the 80's in the US there is 3 company's that basically own most all radio stations and they pretty music dictate what people listen to no matter the type of station ..

in way cable satellite and internet have changed the music industry a lot as has the IPod..

the music industry in ways has been pirated to death , the price of music hasn't gone up in years you pay the same price today on Itune and at amazon for a single as we paid in 1970 , so record company's ans band groups have taken to making there $$ on tours mainly ticket sales and reverse payola I call it rather then radio station playing a song s they would like they must pay a fixed amount each time they play a song the new it is the more they pay :) so they play new stuf less no matter how good it is they play older stuff more it more cost effective ..

so companys like Itunes and amazon want to lock in the .99 single the industry lets them they make up the difference changing media and make 10x as much this is why on radio tyou hear less music more advertising or you pay for services to be ad free ..

the down fall to doing things this way is it can take 2 or 5 years before something goes viral so to speak with the larger population

(Aug 22 '12 at 23:45) jadtechnic jadtechnic's gravatar image

Since I don't listen to regular music I was actually thinking about pulling a radio of of my drawer and listening to it, but when the same, BAD song is played over, and over, and over again, I then remember why I don't listen to the radio

(Aug 23 '12 at 01:10) pjob797 pjob797's gravatar image

There are hundreds of 'singles' a week released in the UK alone, many thousands in a year. Only a small proportion of them will be released simultaneously in the US, usually those by artists who already have an established reputation there on the back of a concert tour or a promotional binge of radio and TV interviews and the like. Although Lights was released in 2010 as the title track of Goulding's debut album it was not released as a single here until Mar 2011 after she had come to some prominence on the back of a version of Your Song used in a Christmas TV ad for a department store. In April of that year she made her first American TV appearance and it was not until the appearance on Letterman in January this year that the single was actively promoted in the States. Actually, by comparison with many British acts, her progress in America has been incredibly rapid!

answered Aug 23 '12 at 10:04

dunfiddlin's gravatar image


I'd take her instead of the "2nd coming of The Beatles" boy band that everyone has seemed to forgotten, One Direction. Damn, I mean most of the artists I listen to are promoted in basically every country through YouTube and whatnot. Mind you, I don't listen to Pandora and the radio very much anymore. I listen to my music locally and rarely turn on Pandora for new music.

(Aug 23 '12 at 13:24) DJ Scooby Doo DJ%20Scooby%20Doo's gravatar image
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Asked: Aug 22 '12 at 22:22

Seen: 1,175 times

Last updated: Aug 23 '12 at 13:24