Why Are There Ads In Windows RT/8

After seeing Chris' unboxing and impressions of the Surface with RT what confused me the most is what's with the ads? I don't get how Microsoft can justify putting ads in an Operating System on a $500 piece of hardware. Basically why are there ads?

asked Oct 27 '12 at 17:56

ItsDaveyB
451●14●21●28

4 Answers:

oldest newest most voted

0	Microsoft is money-hungry? answered Oct 27 '12 at 19:57 Cameron 1.8k●103●127●134 so is Apple, Google, and any other company you can point at, the idea of a business is not to break even, but to get ahead. (Oct 28 '12 at 14:27) trueb

There are? Is this only on the surface or across the board? I've never seen any 8 Pro or Enterprise.

answered Oct 28 '12 at 12:38

DJ Scooby Doo
9.5k●232●279●380

edited Oct 28 '12 at 12:57

MS says that they're going to be on every Windows based platform WP8, XBox!http://advertising.microsoft.com/ads-in-apps

(Oct 28 '12 at 12:42) ItsDaveyB

Odd. I haven't seen any so far.

(Oct 28 '12 at 13:07) DJ Scooby Doo

They need money I guess. They probably want to make a push in their advertisement market to try to take on Google with advertisement. Surface would be a good start, as long as their ads are targeted to the right people, I don't mind seeing adds.

They might be using the money they are making to make something more revolutionary. Surface was already a big investment, and they are probably going to be pushing into other markets too. With Xbox, and Windows 8.

answered Oct 28 '12 at 16:10

Curtis Coburn
651●41●48●58

-2

Because they are desperate. This is their last grab to hold on to anything.

answered Oct 27 '12 at 20:41

Drmgiver
1.2k●2●5●22

You mean they don't have a firm grip on the home and enterprise computer market? First time I have ever heard that...

(Oct 28 '12 at 13:43) trueb

Right now yes they do. But look at the statistics. Believe it or not Apple and Linux are gaining, and they know it. But yet they still put out that goofy windows 8. That will be a bigger flop than Vista. My money is they already know it now, but it was already too late to put the brakes on. Apple and Linux will only gain more ground because of it. Give me a dislike if you want, but look around, you see it more and more every day. The days of Microsoft are coming swiftly to an end. BTW, the Enterprise computer market is already over for them. Linux dominates the server world, they are heavily over Windows. And Android dominates Windows phone.

(Oct 28 '12 at 19:24) Drmgiver

"Right now yes they do. But look at the statistics. Believe it or not Apple and Linux are gaining, and they know it." - I have but I come up with a different answer then you do...

"BTW, the Enterprise computer market is already over for them." - Back it up, the company I work for does everything with Microsoft products if they can, so does my school.

"Linux dominates the server world, they are heavily over Windows." - For cloud computing and web servers yes, but on the enterprise domain you still find Windows servers, Exchange servers, and many more.

"And Android dominates Windows phone." - Right now yes they do, but with how insecure android is and with the release of windows phone 8 I see this changing.

(Oct 29 '12 at 08:40) trueb

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