Much of Zynga's success came from it's games, such as Farmville and Words With Friends, being discovered and shared through Facebook. I may've never bothered to try out Words With Friends, which is my favorite casual game, if it hadn't been so easy for me to try out my Facebook account.
Zynga is now making a significant break from Facebook, however. Zynga wants to be less dependent on Facebook. Yet Facebook will now have the potential to develop its own games to compete directly with Zynga.
Then there's us, consumers of the games. How will this affect our discovery of games -- and players? For me, a big attraction of having tight Facebook integration was the ease through which I could connect and play with people I actually know (rather than strangers). On the other hand, I have two Facebook accounts, and I find it bothersome to have to login to my less-used Facebook account just to be able to play Words With Friends on my iPod.
Who does this benefit most -- Zynga, Facebook, or us consumers?
asked Dec 02 '12 at 12:11