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Why do you think Apple and Samsung are and have become so successful. People buy there devices even though they might be more expensive and sometimes they might even be less powerful or even inferior to other products from other companies. Also why is Htc having trouble they make great phones.

asked Feb 24 '13 at 22:54

charles2129's gravatar image


People buy their products because of peer pressure, conformity and sometimes obedience. People like you and me would always love to stick around with others, and embrace their thoughts so that we don't feel out of place. We want to stick to the social norm. Therefore, we all buy products by Apple and Samsung so that we are part of the majority. This is very much a social rule.

Apple's and Samsung's products may be expensive, but if you look at them both, they are called 'premium' products. They outsource their technologies, parts and components from third-party companies, so having a contract with those companies can be costly, therefore, to make profit, Apple and Samsung have to bump up the prices of their products.

Their products may be less powerful you say, but it's a marketing strategy. That is how they get so many consumers, because they just love to upgrade their gadgets without switching to an entirely different ecosystem. For example Apple, they may have "inferior" or "less powerful" products, but from the iPhone, iPhone 3G, 3GS, 4 and 5, numbers are maintaining or even growing. Why? Because Apple makes it better without radically changing the software and stuff. People want something better, faster, but at the same time, familiar.

Microsoft Windows 8 has radically changed how typical Window users have been used to, which why they received alot of flak.

HTC is not doing as well because they can't innovate anymore, as Apple, and any other tech giants have protected their own innovations with patents and trademarks. That is why other companies can no longer innovate.

answered Feb 25 '13 at 06:35

Der_Kerl's gravatar image



Thank you that does make a lot of sense and you are right about htc the big tech companies have all of these patents which leaves no room for other companies to innovate.

(Feb 25 '13 at 15:10) charles2129 charles2129's gravatar image

No problem dude! Have a nice day!

(Feb 25 '13 at 16:54) Der_Kerl Der_Kerl's gravatar image

When you reply to someone's answer, please do so in the form of a comment, no as another answer

(Feb 25 '13 at 16:55) Tim Fontana Tim%20Fontana's gravatar image

I know there is a Jeopardy joke here, but I am not exactly sure what it is. ;)

(Feb 26 '13 at 00:51) Drmgiver Drmgiver's gravatar image

In which one? Where is it?

(Feb 26 '13 at 03:38) Der_Kerl Der_Kerl's gravatar image
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Asked: Feb 24 '13 at 22:54

Seen: 523 times

Last updated: Feb 26 '13 at 03:38