I'm on Pandora, and I'm listening to Lights by Ellie Goulding and it's on Today's Hip Hop and Pop radio station and I'm wondering how I haven't heard of this song before. I mean this song is legit, you could blast it on your stereo. Then I look on iTunes to download it, and it says it's from 2010. I'm going crazy because this song is on every Top 40 station in America right now, on heavy rotation as it says on WhoSampled. I've also noticed it for songs made here too, I mean Hopsin's been around since 2007 and now he's getting attention everywhere because of his song Ill Mind of Hopsin 5. So I'm wondering why did it take so long for a song that was made basically 2-3 years ago to get hot here in America? I'd think everyone in England is sick of the song, lol.
Answer by dunfiddlin · Aug 23, 2012 at 11:04 AM
There are hundreds of 'singles' a week released in the UK alone, many thousands in a year. Only a small proportion of them will be released simultaneously in the US, usually those by artists who already have an established reputation there on the back of a concert tour or a promotional binge of radio and TV interviews and the like. Although Lights was released in 2010 as the title track of Goulding's debut album it was not released as a single here until Mar 2011 after she had come to some prominence on the back of a version of Your Song used in a Christmas TV ad for a department store. In April of that year she made her first American TV appearance and it was not until the appearance on Letterman in January this year that the single was actively promoted in the States. Actually, by comparison with many British acts, her progress in America has been incredibly rapid!