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The apple mac is a amazing piece of hardware, so how would you state your feelings about it in just one word. |
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Overpriced..underpowered...Over hyped........................... |
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overpriced (while the market has accepted the price point, I feel it is not worth it because I can build a PC with more features and faster hardware for less money) They work ok and if they made released a PC version, I would switch when microsoft ends support for windows xp. As it is now, I am not willing to spend so much on a computer with less hardware features and slower. Apple doesn't need to support everything, just a few modern AMD and intel chipsets |
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When Apple was trying to come back in 1997-98, they needed to figure out who they were, they needed a message that truly expressed this. They hired a 3rd party advertising firm, TBWAChiatDay, who brought on Ken Segall. Segall had worked with many companies from IBM, AT&T, Intel, and later Dell. He noticed something about Apple, a uniqueness, doing things in ways others just didn't, the thought process was not like the rest of the industry. He soon came to a conclusion, finding a single word that truly expressed Apple: Different. This essentually lead to the campaign "Think Different", which Steve Jobs has been quoted as saying it was more directed to Apple itself than to customers. "Apple had to remember who Apple was" he would say.
So in one word Apple is "Different" |
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IMPRESSED.............. |

brilliant - without the code of windows