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Dear Friends: I need your help and ask your advice. The product we’ve been building is a new way to approach travel. It’s got a simple interface which looks and works like a book. It’s a little like Myst, if you’re old enough to remember Myst, it has linking books. It has no scroll bars. It’s not quite a game, but it’s really a nice way to deal with information online. Anyway, we all felt that the right name for this product was Place Book. It is a book of places. It is for booking trips. It feels like a book. Your Place Book sits amongst other connected volumes: your Photo Book, Travel Book, Fitness Book, Eco Book and so on… the newest logos we came up with looked like this:

Image: http://blog.placebook.com/2010/07/30/placebook-naming-advice/

We felt the logo could give it a vaguely international flavor – it was for facilitating travel and exploration, after all. But there’s an issue of whether this name infringes on another companies trademark, and whether it would dilute the value of theirs and/or potentially confuse the public. I have heard the arguments, and I have my opinions; I think this is a cool and unique name and would be distinct – I also feel it is an “apt descriptor” as they say, of what we are.

But I’m too close to this matter, and the product we’re making is for the public –anyone who was reasonably frustrated with researching vacations, and booking trips online. I don’t want this name stuff to get in the way of the product, which is really all that matters.

So I want to know what you think. Should I drop the name? Do you think it infringes on other brand names? I really want to know. If you guys think i'm wrong I'll change it.

asked Aug 01 '10 at 00:06

droidmaker's gravatar image


edited Aug 01 '10 at 00:08

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Asked: Aug 01 '10 at 00:06

Seen: 549 times

Last updated: Aug 01 '10 at 00:08