Dear Friends: I need your help and ask your advice. The product weâ€™ve been building is a new way to approach travel. Itâ€™s got a simple interface which looks and works like a book. Itâ€™s a little like Myst, if youâ€™re old enough to remember Myst, it has linking books. It has no scroll bars. Itâ€™s not quite a game, but itâ€™s really a nice way to deal with information online. Anyway, we all felt that the right name for this product was Place Book. It is a book of places. It is for booking trips. It feels like a book. Your Place Book sits amongst other connected volumes: your Photo Book, Travel Book, Fitness Book, Eco Book and so onâ€¦ the newest logos we came up with looked like this:
We felt the logo could give it a vaguely international flavor â€“ it was for facilitating travel and exploration, after all. But thereâ€™s an issue of whether this name infringes on another companies trademark, and whether it would dilute the value of theirs and/or potentially confuse the public. I have heard the arguments, and I have my opinions; I think this is a cool and unique name and would be distinct â€“ I also feel it is an â€œapt descriptorâ€ as they say, of what we are.
But Iâ€™m too close to this matter, and the product weâ€™re making is for the public â€“anyone who was reasonably frustrated with researching vacations, and booking trips online. I donâ€™t want this name stuff to get in the way of the product, which is really all that matters.
So I want to know what you think. Should I drop the name? Do you think it infringes on other brand names? I really want to know. If you guys think i'm wrong I'll change it.
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