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Why are things priced at $9.99? Wouldn't $10 be much more simple

asked Sep 22 '10 at 10:10

Tim%20Fontana's gravatar image

Tim Fontana
15.5k136202377

closed Sep 23 '10 at 05:26

The question has been closed for the following reason "The question is answered, right answer was accepted" by Tim Fontana Sep 23 '10 at 05:26


It's a marketing trick. It's kind of like when gas stations say they have for example $2.86 and 9/10. It's to make things look cheaper.

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answered Sep 22 '10 at 19:37

FilipinoPower's gravatar image

FilipinoPower
13.0k137219313

edited Sep 29 '10 at 00:13

So they can say "For less than $10 you could buy this"

answered Sep 22 '10 at 10:59

IamTechCrazy's gravatar image

IamTechCrazy
4.6k7699144

edited Sep 22 '10 at 11:00

It's to try and make you forget that it is actually $10.

answered Sep 22 '10 at 10:30

Josh_M's gravatar image

Josh_M
2.7k61551

1

ah, good point. although i round by habit

(Sep 22 '10 at 10:35) Tim Fontana Tim%20Fontana's gravatar image
1

Me too, it's a good habit.

(Sep 22 '10 at 11:22) Josh_M Josh_M's gravatar image

one roomer is that back in the day a newspaper cost a penny, this way if some thing cost 99¢ you could still buy the newspaper...

it has since been used to make it look cheaper, you see the 9 and think well its only 9 bucks and fail to look at the .99 part of it.

answered Sep 22 '10 at 12:05

trueb's gravatar image

trueb
15.4k53104260

It's a marketing trick. They (being the vendor) sells the product for $.01 less than the next round number. It makes the end consumer think that they're paying less. Indeed, they pay less, but more people tend to buy. Make sense?

answered Sep 23 '10 at 00:45

alexleiphart's gravatar image

alexleiphart
1.9k263455

yes, that's what I thought it was, but i heard that it may have something to do with tax

(Sep 23 '10 at 05:26) Tim Fontana Tim%20Fontana's gravatar image

because people NEVER EVER realise it's exactly the same as $10. your insticts lie to you

answered Sep 22 '10 at 14:52

John%20Flerianos's gravatar image

John Flerianos
1164

for tax reasons I think that had something to do with it.

answered Sep 22 '10 at 14:58

pisoj's gravatar image

pisoj
789354557

It is in fact done that way, so people will wonder why it is done that way, and therefore are discussing the product in question. o.O

answered Sep 22 '10 at 15:16

brianWilliamson's gravatar image

brianWilliamson
313

It has nothing to do with how people look at it. They do it because of taxes.

answered Sep 22 '10 at 16:31

matt31894's gravatar image

matt31894
391111426

in what way? what difference does it make?

(Sep 22 '10 at 16:33) Tim Fontana Tim%20Fontana's gravatar image

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Asked: Sep 22 '10 at 10:10

Seen: 2,631 times

Last updated: Sep 29 '10 at 00:13